Sales Tools - a Curse or a Blessing for Sales Productivity?

This webinar was given on September 10 2014 you can now access the replay here
https://www.brighttalk.com/r/RmJ.
You will see that it is less about the technology itself  but  more about the use of it. Distinction of efficiency, effectiveness and productivy is an essential part of understanding how to use tools successfully, as is to understand the exact context in which these tools are to be used. 
But listen for yourself and please let me know your thoughts