Wednesday, September 22, 2010

It is difficult to escape from a slump by pulling yourself up by your own hair

Unless you are called Baron M√ľnchhausen  who supposedly told a story how he was escaping from a swamp by pulling himself up by his own hair.

For all others experiencing a slump in their sales, Paul McCord provides help through his book “Bust Your Slump, A Dozen Slump Busting Strategies To Fill Your Pipeline In 30 Days”.

It is not another book about the newest fads in selling. Instead, it contains proven pragmatic approaches to get your sales back on track fast. The author warns against trying to implement all twelve strategies. Instead he recommends reading through the book quickly, and then selecting the one or two strategies that seem to fit your situation and personality best.  This fit is important. Doubting whether a strategy will work for you is the first step to failure. For the next thirty days you will need all your energy executing the one or two strategies you chose.

The strategies are laid out in a very prescriptive manner so you can roll up your sleeves and start executing right away. 

You should not be concerned about the sustainability of the effort over an extended period. Some of these strategies will not work on the long run. For each of the strategies Paul provides a success story about how one of his clients used the strategy to demonstrate the short term results that can be obtained.

Some approaches have the potential to remain useful beyond the short term horizon. I must admit that those were my favorites when reading the book. Maybe it is the strategist in me that guided my selection. But I think this is the whole point of the book that you choose what you feel comfortable with and then get busy executing. 

If you have chosen approaches with lower long term potential, nothing is lost.
Your sales being on track again, you will have time to think about other approaches that will provide sustainable revenue streams over the long run.

Even if your sales cycles are longer than 30 days, these approaches are suitable. You will though need more perseverance and patience to see the fruits of your efforts.

“Bust Your Slump, A Dozen Slump Busting Strategies To Fill Your Pipeline In 30 Days” is all about action, so start now by ordering the book here

No comments:

Post a Comment

I am not a regular blogger you migth want to receive new articles per e-mail

Enter your email address:

Delivered by FeedBurner

Most Popular Posts (last 30 days)

Previous posts (by date)