So many people start a business, buy a franchise or an existing business with no previous sales experience. Add to that the fact that they don’t realize they’ll have to sell and you have a situation where they struggle to succeed.
Lemonade Stand Simple, Accelerate Your Business Growth by business development coach Diane Helbig is a straightforward, common sense guide through the sales process. Diane’s goal was to write a book that provided the reader with actionable information about sales.
We live in a time when more and more people are starting businesses. In order to be successful they must be able to sell their product or service. “People pour their heart, soul and life savings into their business. Then they struggle, or fail, because they simply do not understand the sales process. They don’t sell effectively, and therefore don’t succeed. It’s really hard to watch and completely unnecessary,” says Helbig.
“The message in the book is that simple,” Helbig explains. Lemonade Stand Simple provides the clarity that business owners need to be more successful without trying so hard. It breaks down common scenarios, step by step, into techniques just about anyone can employ.
Think back to your own lemonade stand days and the simple pleasure of selling refreshing drinks to family, friends and neighbors. You were certain of your product and you knew your client base, Helbig reminds us. You didn’t get bogged down in the process, and you weren’t afraid to be yourself. You knew what you were selling and who you wanted to do business with.
Lemonade Stand Simple resonates with business and sales professionals as well, who praise Helbig for her straightforward, back-to-basics method to selling.
“Diane provides the reader with a no nonsense approach to the sales process that is based in common sense. This book is essential for every small business owner who has to sell and provides a workable sales plan that gets results simply by reading these pages,” said nationally-read author Hal Becker, one of the top sales speakers and consultants in the country.
The book works because Helbig understands those salespeople and small business owners who think they need to fit their sales strategy into a methodology that is not authentic. She’s here to remind us that we’ve all known how to sell since we were about five years old. It’s simple—lemonade stand simple.
Diane is a business and leadership development coach, speaker and author who provides a matter of fact, basic understanding of the sales process to her clients and workshop attendees.
Diane is an internationally recognized business and leadership development coach, speaker, and author. As a certified, professional coach and president of Seize This Day Coaching, Diane works with people starting their own business, salespeople who need and want to improve their skills, and business owners who want to master challenges and realize greater success. She is also co-founder of Seize True Success, a coaching practice dedicated to helping franchisees grow and prosper.
Diane helps businesses and organizations operate more constructively and profitably. She evaluates, encourages, and guides her clients. Working with as few as one person to as many as 100+, Diane creates an environment that is cooperative and interactive Diane is a COSE Mindspring editor and a member of the Top Sales Experts panel at www.topsalesexperts.com. She offers workshops, speeches and seminars on the subjects of sales, business development, and leadership. Diane is the author of Lemonade Stand Simple, a sales book for small business owners and is also a contributing author to Chicken Soup for the Soul: Power Moms. To learn more about her coaching practices please visit www.seizethisdaycoaching.com or www.seizetruesuccess.com